WAKA FLOCKA FLAME
DJ Whoo Kid
Thu, September 14, 2017
Doors: 9:00 pm / Show: 9:00 pm (event ends at 2:00 am)Liquid
This event is 18 and over
Doors Open at 9pm!
18+ to Enter
21+ to Drink
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"I never dreamed I would be doing what I'm doing today," says Waka, who earned his unique nickname from a cousin when he was younger while they were watching an episode of Jim Henson's classic puppet show, The Muppet Show (he later added the "Flocka Flame" to the end of it at the suggestion of Gucci Mane). "I never imagined I'd become a rapper, let alone a successful rapper."
Born Juaquin Malphurs in Queens, N.Y., Waka Flocka certainly had all the connections to forge into music at a young age. He grew up around the corner from Murda Inc. recording artist Ja Rule, lived near LL Cool J's grandmother and even had a cousin who used to hang around the popular group Lost Boyz in the mid-1990s. But when his mother Debra Mizay -- now the CEO of artist management group Mizay Entertainment -- relocated the family to Riverdale, Georgia when Waka was 11, he shied away from music and instead focused on his love for basketball. And after his youngest brother died in automobile accident when Waka was just 14, he moved even further away from it, instead opting to spend his time running the streets of Atlanta with his friends.
"That whole period of my life really messed with my head," says Waka. "I ain't even gonna lie -- it killed me as a man. But it also made me stronger as a man in the future."
At 18, Waka looked on as his mother began managing the career of Gucci Mane, who had established himself as a force to be reckoned with in Atlanta at the time by performing relentlessly throughout the South. Within two years, Waka began messing around with music himself alongside local producer Tay Beatz, who helped him shape his rambunctious personality on the microphone. "I was going through so much at the time," says Waka. "I had so much stress and so many issues. I couldn't release my emotions physically, so releasing them verbally was the only option I had."
The result was Waka's 2008 mixtape, "Salute Me or Shoot Me, Vol. 1," featuring the trap anthem, "O Let's Do It," a song that caught on instantaneously in the A and quickly spread to other parts of the country. It allowed Waka to take his show on the road and also earned him a coveted slot in Gucci Mane's 1017 Brick Squad clique. "Gucci and them were kind of shocked," says Waka, "because nobody really knew I was rapping and then, all of a sudden, I had the biggest song in the South."
But all the sudden success also took its toll on Waka. In January 2010, he was shot several times at a car wash in Atlanta during an alleged robbery attempt. The following month, legendary East Coast artist Method Man was doing an interview on satellite radio and spoke out against Waka, criticizing the lack of lyricism involved in crafting his style of music. He also endured a short rift in his relationship with Gucci Mane recently after the rapper parted ways with his mother's management company in May. The incidents earned Waka a reputation as one of the most controversial artists in the industry -- a reputation that he doesn't feel he deserves.
"People have definitely gotten the wrong impression of me so far," says Waka. "I don't know why they think I'm so controversial. I guess people just don't know the real me yet. It's up to me to change their minds."
He's spent the better part of 2010 doing exactly that. Earlier this summer, he released "Hard In Da Paint," a catchy Lex Luger-produced track that inspired a slew of freestyles by other artists. He also put the finishing touches on his debut album, "Flockaveli" -- the first released through So Icey/Asylum/Warner Bros. Records. Featuring the rowdy intro, "Bustin' At 'Em," the strip club anthem, "No Hands," featuring Roscoe Dash and Wale, and the brutally-honest closing track, "Fuck This Industry," it promises to be one of the most energetic debut albums of the year.
By naming it "Flockaveli," Waka -- who calls 2Pac his favorite rapper of all-time -- is also doing more than just being controversial for the sake of being controversial. "2Pac introduced me to a guy named Machiavelli," says Waka. "His back was always to the wall and people threw sticks and stones at him and he had to keeping blocking them. When I recorded this album, that's how I felt."
And if anyone doesn't like it? "I don't care," says Waka. "I'm just going to keep on making my music."
For a guy who claims he never wanted to be a rapper, he's certainly come around to the idea.
Whoo Kid has been the program director and host of "The Whoolywood Shuffle" for Eminem's Shade 45 Channel on Sirius/XM Satellite Radio since 2005, aired on Saturdays and Sundays. This weekly 10-hour show features interviews with a wide array of movie stars and VIP's such as Lebron James, Samuel L. Jackson and Eminem. Whoo Kid's dynamic personality and quick wit keep millions tuned in each week, and interviews from the show are posted on popular sites around the world.
Whoo Kid grew up in Queens, New York, and has been immersed in the hip hop scene his whole life. His first foray to fame began with his legendary mixtapes, which now include 200 produced mixtapes, showcasing A‐listers like Snoop Dogg, T.I., Chamillionaire, Lloyd Banks and The Game.
Whoo Kid also played an integral role in 50 Cent's rise to fame by featuring him on his mixtapes. In return, 50 Cent named him an official member of the G‐Unit team, and Whoo Kid has been 50 Cent's tour DJ for the past seven years. Whoo Kid is also the DJ for Lloyd Banks, and in the past he DJ'd for the likes of Juvenile and Capone-N-Noreaga.
In order to capitalize on his musical talents and to hone in on his business instincts, the budding music mogul launched Shadyville Entertainment in 2001, named after the neighborhood in Queens where Whoo Kid grew up. Shadyville manages and promotes bookings for several artists including the DJ Coalition featuring 150 of hip hop's top DJs, with Whoo Kid being the main attraction.
Artists such as 50 Cent, Mobb Deep, The Game, Soulja Boy and Snoop Dogg have all leveraged Shadyville to promote their music. Currently, Whoo Kid spins for over 80 clubs and events around the world each year. Over the years, he has had the honor of performing for notables such as Nelson Mandela, the Prince of Monaco, Shaikh of Bahrain and Michael Jackson.
Highly driven and charismatic, Whoo Kid's ventures also include a remarkable career as a radio personality prior to his career at Sirius Radio. In 1997, Whoo Kid was the assistant DJ and host on the Stretch Armstrong Show on Hot 97. In 2000, he went on to host POW! Radio on Hot 97, which featured new music from top artists.
Regularly featured on MTV, VH1, BET and Fuse, DJ Whoo Kid's talent and focus to cross musical boundaries has not gone unnoticed. He was named one of the Top 10 DJs by Rolling Stone Magazine in 2005. He has also received five Justo's Mixtape Awards and numerous MTV Mixtape Mondays notable mentions. Whoo Kid is also sponsored by GUNNAR Optiks, KRSP and XXL Magazine.
Known for his Xbox "Game With Fame" appearances, Whoo Kid has made his mark on the gaming community. As a die‐hard gamer, he has been featured in "Grand Theft Auto", "Scarface", "NBA2K10" and "Midnight Ride". In 2010 he and Tony Yayo participated in a hilarious live session with fans for Rockstar Games' "Red Dead Redemption".
Recently DJ Whoo Kid has linked up with Waka Flocka Flame putting out a series of mixtapes together, and touring together under the name "The Turn Up Godz". In 2015 the group has been booked over 225 times in the US and Canada. Aside from touring with Waka Flocka, DJ Whoo Kid also has residencies in Miami, Las Vegas, and Dubai.
Undeniably, Whoo Kid is a force to be reckoned with. His energy, passion, drive and pure talent have launched him to the top of the American music industry where he will continue to thrive and influence others. POW!
624 University Avenue
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